Envision you are 6 years old. You are playing around your house and it's almost dinner time. You are having an absolute blast! You are playing with your toys, laughing, and just having a good time. With dinner approaching your mom tells you to stop playing and get ready for dinner. Not happy with that statement you keep playing. Disgruntled with your lack of attention she now comes over to you, tells you to clean up and get ready for dinner. To avoid really getting into trouble you give in and get ready for dinner.
It's not an uncommon occurrence. It's one that has happened to nearly all of us. As kids we were told what was best for us. We were told when to get ready for dinner. We were even told we had to finish our dinner! Those memories of being told what to do and really NOT wanting to do it are firmly planted in our minds as adults. These memories make traditional sales scripts fail. When you start telling people that they NEED your product they start to get uneasy. When they don't agree immediately and you tell them about more features of your product or service it's like round two of your mom telling you to get ready for dinner, only this time you don't have to go to dinner!
If your sales scripts are telling people what is good about your product or service you will struggle with sales. Sure you might get a few to agree (after all you agreed when you were six) but you won't crush the competition or win top sales honors. In order to get prospects eager to invest in what you are offering, I would invite you to consider transforming your sales scripts into questions. No longer do you have to tell someone what is good or about new features you merely need to pique their interest.
Just envision yourself as a prospect. See yourself at a desk and the phone rings. Consider the two following statements that could be said within the first 20 seconds of the call.
1. Good morning sir, our new copier is 15% faster than the competition. Would you like to learn more about how it can help your business?
2. Good morning sir, would you like to discover in 7 minutes how you could have 15% more time daily for you and all of your employees?
Which one would get you to stay on the phone longer? Which one would cause you to stop clicking around on the computer for a few minutes?
By transforming traditional sales scripts into interest piquing questions you can get the attention of your prospects and get the sale. I invite you to explore a free 5 day course that will reveal 67 interest piquing questions to double your sales. You get the shortcut to apply to your business whether you are selling insurance, real estate, copiers or more, you no longer have to guess, start free today at
Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.
His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.