I consider myself very lucky to have been a child growing up in the seventies. I could ride my bike without a helmet, play in the woods without fear, and I didn't have to carry a cell phone to report in to my parents. I knew that when the sun went down, it was time to go home! Also, there were so many cool toys back in those days. Who could forget Stretch Armstrong, Barbie 'Big Head', and the infamous Weebles?
I remember one Christmas when Santa brought our family the 'Weebles'. My sister and I squealed with delight while singing the 'Weebles wobble, but they don't fall down' jingle! After a few days, we decided to actually test the theory! We tried EVERYTHING to get those darn Weebles to fall down! We submerged them in the toilet bowl, they didn't fall down. We stuffed them in a sock, they didn't fall down. We even tried to bury them in the dog's food bowl, but still, they WOULD NOT fall down.
And then, I had a brilliant idea! I knew how I could finally get that dreaded Weeble to fall down! I would stick him in my mouth sideways! There was no way the Weeble could escape this trap standing up! Of course now, 35 years later, I realize that as the oldest child I should have just managed the project and delegated the actual act of sticking the Weeble into your mouth to my younger sister, but I was only 10 and my leadership skills hadn't completely developed.
Anyway, I vividly remember my sister and brother (he was only 2 years old at the time) watching me with pride and awe as I shoved the Weeble in my mouth sideways and waited for victory. The only problem was, WEEBLES WOBBLE but they DON'T FALL DOWN. So, what should have been a victorious win over the dreaded Weeble almost cost me my life! That Weeble popped right back up in my mouth and tried to make its way into my wind pipe! Thank goodness my mom was in the other room and heard me gasping for my last breath!
She was able to pry my mouth open, shove her hand down my throat and dislodge the Weeble! Defeated, and pretty scared by the near death experience, I accepted the truth in advertising about the Weebles, and decided to no longer test the 'not falling down' theory. So, what does this have to do with marketing, you ask? Well, think about your company's tagline or slogan. Is it true? Would it pass the test? Do you claim to offer excellent customer service? Innovative solutions? Quick turnaround time? Clients and customers are curious folks. They will *test* your theory. You need to make sure that you can deliver on your promise!
As for me, I pretty much played it safe after the Weeble debacle. So for my next *test* I decided to find out what was *really* inside of Stretch Armstrong that made him grow. So, off I went to my dad's workshop armed with a pair of scissors, paper towels and Stretch Armstrong to perform my surgery. Let's just say that while it was safer than testing the Weebles, my little brother did not stop crying for 3 weeks. Because, while I was able to take Stretch apart, unfortunately, I was unable to put him back together!
Founded by Leah Turner, Turner Time Consulting offers marketing services, business coaching and company training programs. Turner Time Consulting partners with businesses and individuals to create a 'blue print' for professional success, and then we provide the solutions to get you there.
Whether that solution is innovative new marketing strategies and concepts, individual business coaching or customized in-house training programs, Turner Time Consulting provides you and your organization with the tools you need to grow your business.
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