Personal branding is the new trend—and I'm sure, if you've been in the job search market and done even minimal research about resume writing, then you've heard these terms: personal branding, value proposition, and career summary. So what is personal branding … and what does it mean to you?
Personal branding is what differentiates you from every other job seeker out there. Let’s suppose that you are in sales and marketing. Well, so are millions of other people. When you create and showcase your personal brand in your resume you are giving the employer a snapshot of who you are, as well as the talent, passion, and vision you can bring to their organization. Your personal brand is comprised of a combination of your accomplishments, contributions, talent, passion, and vision. These five points separate you from the massive herd of other job seekers. What is even better is that most job hunters are completely clueless about personal branding—yet it is such a vital part of your job search. Including one means you are already light years ahead of everyone else.
So let's recap: A personal brand is a compilation of your unique accomplishments, contributions, talent, passion, and vision—five key elements that no other job seeker could possibly possess. You take this information and incorporate it into your resume (hint: the first third of the document is the best place) and voilà! Now you are unique—unlike all the other job seekers out there. In this job market, unique is definitely better.
Is your resume different? Or is it the same as everyone else’s? Are you utilizing a personal branding statement and showcasing your unique talent and passion throughout your resume? Send it to to find out.
Jessica Holbrook is an expert resume writer, career and personal branding strategist, author, and presenter. She has written more than 100 articles that are featured on some of the best career advice Web sites today. In addition, her writing has been included in Launch pad, a career search strategy guide featuring exclusive information by the top career experts in the industry. Published quarterly, Launch pad is the respected guide used by career development centers and MBA programs throughout the country.
As CEO of , Jessica enjoys collaborating with forward-thinking professionals and executives, identifying their personal brand and value proposition and leveraging their unique talent, passion, and vision to position them as a leader in their industry. Her passion is helping professionals and executives uncover what makes them stand out in the crowd.
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